10 Simple Ways to Make Your Blog More Appealing

Even the best content runs into trouble when the blog it’s on is so ugly that readers leave before giving it a chance.

The good news is that there are lots of ways we can spruce up our blogs in order to make them more appealing, effective and engaging by taking advantage of plugins, tools and some little tricks of the trade.

It’s amazing what a few cosmetic changes can do for your blog’s performance and your readers’ satisfaction.

Oh, and make sure you read to the end if you’re feeling really brave!

Does you blog seem to be missing something? Are you pouring a lot of effort and time into it and not getting the traffic you think it should? Maybe your blog is not appealing to your readers. There are many reasons that a blog can be unappealing and some of those reasons are easy to overlook. Here are some simple ways you can increase your blog’s appeal without having to start from scratch:

1. Topic focus

Many bloggers forget that a blog with too wide of a range will get lost in the crowd. Yes, it is great that you have a lot of knowledge and many interests, but if your blog is not focused you will lose your readers. Few readers are interested in everything, however a blog with a specific topic will appeal to the most readers while offending the least. An example would be a blog with a focus both on gardening and politics, many people are interested in one or the other. From the few that are interested in both you can easily lose them by making a misstep in either one. You are thereby limiting your readership and killing your traffic.

2. Audience focus

Once you have a topic set then you should focus in on your Target Audience Who do you want your blog to appeal to? Thankfully in this day and age you have a wide range to choose from.

Baby boomers to teens, everyone is online. Set your sights on a specific group and then target your blog at them. Like an archer aiming an arrow at a bull’s eye, you will reach your goals with ease.

3.Find or make consistent images and photos

If you’ve been reading arigell or a while you’ll know that we’ve been transitioning to a little character that finds himself in certain situations.or a while you’ll know that we’ve been transitioning to a little character that finds himself in certain situations.

The images that you use on your blog are so important – using the wrong style or type can have bad consequences for readership and, in some cases, even cause you legal issues if you use a photo that you’re not supposed to.

It’s important that your images and photos all have a consistent feel to them – it’s not just about having great quality ones. The idea is that it enhances your text, but also helps people to recognize your brand as soon as they see it.

3. Ad placement

One of the biggest issues I run across that make great blogs turn into reader rejects is ad placement. Yes, we all know you want to make money off your blog. However Ads Should be a seamless part of your blog and not a billboard covering it up. Pop up ads, float over ads, flashing banners and the like distract from your content and make readers run for the hills. Instead, place your ads in a way that they blend with your blog layout and the reader naturally accepts them as part of the terrain. Whatever you do avoid the noisy ads! They are a huge blog killer.

4. Embed content to make it more interactive

Another simple tip to make your blog more beautiful and effective is to find ways to embed content into your posts as opposed to just taking screen shots or using some other lower quality solution.

For example, Twitter allows you to embed Tweets so as to have it appear in your post but also still function as it would on Twitter in terms of getting likes, retweets, etc.

This is often a good idea because it makes your blog more interactive and engaging, and also is usually optimized by the original site for all different devices

5. Headers

When you have a lot of text on your blog it is very easy for readers to get overwhelmed and give up. One way to combat this is to use headers. Using headers or titles for different sections is a great way to break up complex blogs so that any reader knows where to go for the information they need. Headers can take many forms. New pages, sidebars, and blog posts can all use headers to identify the content and lead readers through the article.

6. Remove as much stuff as is possible and effective

We talk about this quite a lot, but so many bloggers clog up their sidebars and footers and headers with stuff that doesn’t need to be there and only detracts from the main event – the content.

For example, in this post on building a User Friendly Blog And this one on not using ads on your blog we talk about how too much clutter can actually prevent people from taking an action. 

7. Content flow

If content is the issue then read on. Many bloggers have great content on their site, the only problem is that no one reads it. One of the issues that stop readers from delving deeper in your blog is that your content flow is all off. You chop your content off on your main blog page or you link over with broken links or your content is so choppy and technical that readers just can’t get into it.

There are simple solutions to these issues. For one, always reread your content before you post to make sure it flows well and is easy to understand. Define any acronyms or technical terms for new readers. Verify that your links work and feel free to link within your blog. I love to read more in depth articles when I get into a blogger I really understand. However I am not going to hunt them down. Make it easy for your readers to find articles you have written that connect or build on one another.

8. Take an honest look at your theme

While this may seem obvious for some, it’s really important that you choose the right theme for your blog.

In fact, if you take a look at the majority of new blogs on the market you’ll notice that they have very out of date templates. This is a real shame because it sets you off on a very bad foot.

We can see something that is present on a lot of blogs, space that is blank but not deliberately. For example, the image is not as wide as the content, the sidebar has no real function, and there are a multitude of borders around things that serve no real purpose.

9. List posts

Another way to make your content more appealing to readers and search engines alike is list posts. List posts are very appealing to readers because they can scan the post and read only the points that apply to them. This really helps as far as traffic goes. Also, lists help readers to know how long a post will be. For example a list of ten is going to be shorter than one that has one hundred points. Search engines like lists because people look for them. “Top Ten”, “Five Best” and so on are common search terms in almost every topic.

10. Lively content

Beyond just the mechanics of content however is the content of content. Are your blog posts funny? Helpful? Insightful? Persuasive? Make your blog posts something your audience would like to read for pleasure. You have a lot of competition out there, so make your blog stand out with great content in a new and different way. Maybe you are sarcastic or maybe you are motivational, whatever your writing strength is make it a signature part of your blog.

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