Free Advertising on Facebook: What Small Business Owners Need to Know

Is There Such A Thing As Free Advertising On Facebook?

Businesses everywhere face the challenge of making sure their messages get to the right people.

Facebook Ads Worth It?

They are! social media

has recently snagged the interest of many companies.

A large audience and relatively little or no financial investment make it a great advertising choice for companies with great products and services.

This makes free advertising on Facebook sound good, right?

Posting across social media to help drive sales and increase your branding message may amplify your efforts.

Limited Facebook Organic Reach

A study by Edgerank Checker between 2012 and 2014 found that an organic reach for an average Facebook page dropped from 16% to 6.5%.

It simply isn’t possible for every post to be visible by every person on Facebook.

With these changes, marketers are getting less return on their investment of time to create and post information on the social media channel.

Increasing Likes Of Facebook Pages Is Almost Impossible

The growth can smash on the brakes.

How can you reach all those other targets that you know would love your product?

It’s probably not happening for free.

blog post will go viral and hit thousands of hot leads, chances are good that won’t happen.

Facebook’s latest algorithm looks at the posts a consumer makes.

This can add up to a few thousand posts! From there, Facebook ranks these

posts in the order it predicts the consumer will like them.

Out of all these posts, the consumer will only see a few hundred at most.

The chance of having a post “hit” the algorithm as important enough to cut through all others and be seen by enough people to share it and go viral is slim.

Unicorn, anyone?

Facebook Wants To Make Money!

The social media monster platform isn’t a non-profit.

Why should they help build businesses for free? Creating algorithms that help consumers find the content they are interested in takes money.

This chart shows Facebook’s revenue stream.

And here are some of the latest statistics for Facebook’s revenue.

  • Facebook’s revenue increased by
    This figure actually came as a surprise
  • a decrease in the growth rate of their revenue as they have stated in their previous forecast.
  • The number of Facebook ads impressions grew up to 33% this year.

Facebook Advertising.

Facebook Advertising

is this social network’s bread and butter.

enticing as possible for businesses to reach more people interested in their product or services.

free posts.

Companies that decide to only use free advertising on Facebook are missing out on key connections that could help them drive traffic to their website.

Elevate their branding message,

Elevate their branding message, and move the needle in revenue.

A social media strategy only focused on “free” advertising isn’t going to reach the desired number of people.

The change in algorithm and the need for Facebook to make money ensures that.

To really maximize the impact of your message and its reach, companies must consider using paid initiatives.

Thinking about dipping your toes into Facebook advertising? Here are some things to know to create Success Facebook ads.

Increasing Followers On Facebook Is The Goal.

Finding ways to get people who need your product to listen to your message is the bread and butter of effective branding.

It’s no different with ads on Facebook. Plunking down some cash and hoping to see a big return one day won’t get you far.

Think about your buyers. What do they like? What makes them suffer?

It’s tempting to use over-the-top language and offers to attract as many eyes as possible.

It pays to invest in “Like ads” on Facebook.

These are cool ads that show potential buyers what their friends are liking, which encourage them to like it as well.

Companies that are interested in growing their followers without spending a fortune (who isn’t?) will see a great return on investment with “Like ads”.

just do it few steps…

The ultimate prize with any advertising endeavor is more business.

Building up sales and increasing the number of customers who use your product or service is possible with Facebook advertising.

options to encourage consumers to take the plunge.

Clear call-to-action buttons guide potential buyers through the sales journey.

Interactive videos and the “carousel” option of ads keep interest and maximize impact.

Or, offer a sale for a limited time to encourage consumers to make their decision.

Used strategically, Facebook ads can increase a small company’s sales by over 100%.

Our case study outlines an example that we were able to amplify a client’s sales by a tremendous 714%.

Creating brand awareness, building relationships with more followers, and increasing revenue are all goals that Facebook ads contribute to. 

Free advertising on Facebook just doesn’t compete with the ROI.

process get overwhelmed at how exactly to weave through.

The seemingly tricky maze to arrive at the desired outcome.

How to do it?

  • It takes a village…and a strategy.

Marketers considering Facebook ads to increase their followers and sell their products need to thoughtfully consider their paths.

What is the budget? Which types of ads will they use? What do they want to accomplish?

who is their buyer

Facebook’s strongest selling points.


Knowing what works spectacularly, what is just ok, and what performs poorly is one of the best ways to get the most out of your marketing budget.

Facebook offers up tons of measurable data that help companies know how successful their ad campaigns were or were not.

There are several Facebook ads metrics that help do this.

Click Rate…

  • Click rates. Reviewing how many people clicked on your Facebook ad helps measure and tweak your message.
    High clicks signal you are targeting an audience interested in your product or service. Low clicks show that you need to re-consider your ad and your target audience.
  • Click through rates. The click-through rate tells you
    It measures the number of people who clicked your ad
  • in relation to the number of people who saw it.
  • your post. If you have a high click rate, that means you’re doing a good job of
  • segmenting your buyers. Aim for a click-through rate of 3% or higher.  Knowing the number of consumers who saw the ad and went on to make a purchase is valuable information.
    And drives your initiative.The higher the conversion rate, the more successful you have been at nailing your message and pinpointing your audience.

Conversion rate.

The next two metrics measure how well your budget is performing for your paid social ads on Facebook.

  • Cost per click. This metric shows you how much you are investing to get a person to click your ad.
    Take how much you spent on the ad, divide that number by the number of
  • clicks the ad received. And you are able to exactly quantify how much each click costs you.
  • Cost per conversion. The cost per conversion is the total amount you spent on the ad divided into the number of conversions the ad brought you.
  • Keep in mind that an acceptable conversion rate varies depending on what you’re selling. If your product costs ten thousand dollars a hundred dollar conversion rate is great.

Best Strategies For Free Advertising On Facebook.

Going beyond free advertising on Facebook is a great place to start!

small business marketing budget

and minimizes the time it takes away from other projects.

Here are 3 of the best advertising strategies for companies to use on Facebook: 

  1. Do it Yourself.
  2. Hire a social media Manager.
  3. Work with a professional third party.

1. Do it yourself.

If you have time on your hands.

Do you want to handle developing your ads, deciding on your target audience, and reviewing the metrics?

Top 25 Benefits of Facebook Advertising: How Facebook Ads Help! If you run a small business or marketing department, you probably have two dozen other things that demand your attention.

Handling your own Facebook advertising can end up costing you considerable time and effort.

the advertising got caught up in other responsibilities and didn’t devote the amount of time.

It needed to thrive.

2. Hire a social media manager.

There are plenty of social media professionals that could join your team and head up your advertising efforts.

Someone who is focused on increasing followers and getting return on your efforts will help you see positive results.

The downside is a new hire is expensive.

, pay them and give them benefits, you add a hefty chunk to your advertising budget in their cost.

3. Work with a professional third party

Offers experience in social media advertising can help you produce results faster and at on your own.

Be sure the company you work with has a stable of satisfied clients and takes the time to work with you on an advertising plan that fits your budget.

And addresses your goals.

Final Takeaways

Waving goodbye to puny-performing free advertising on Facebook and saying hello to paid ads is smart business.

Gain measurable results by being able to target your desired customers with specific ads at a fraction of the cost of traditional advertising.

Check out your options to work with a social media advertising company.

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