Arigell

How to Become social Media Manager in 10 simple steps

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social.

Managing all of these diverse responsibilities requires social media managers to develop a number of crucial marketing and marketing-adjacent social media skills.

An effective social media pro brings both hard skills and soft skills to the table, both types which take – time and effort to develop.

Hard skills like data analysis and copywriting – can be more easily studied and trained, whereas soft skills like being organized and making connections may be more difficult to learn.

One of the most rewarding and challenging things about working in social is that you’re never done learning. You have to constantly refine and develop all nine of the social media skills below to continue advancing in your career.

The more you focus on cultivating these skills, the more you’ll be able to drive results, realize true business impact and level up your own abilities as a social pro.

Want to become a social media manager or community manager?

Not sure exactly what that entails?

Most social media marketers help businesses grow their online communities.

This usually includes:

  • writing and scheduling posts
  • running ads
  • replying to fans
  • creating graphics

How to Become a Community Manager or Social Media Manager!

1. Communication

At its core, social media is a communication platform—so as a social media professional, it’s important to have strong communication skills that can flex to fit any platform, media, character count or audience.

In a given day, I’m often switching between communicating with customers in the Sprout Inbox,

meeting with our product team to share feedback, writing a brief to kick off a creative project or compiling a social listening analysis to share with leadership.

I have to be able to communicate ideas to a wide range of stakeholders in both my own voice and in Sprout’s.

Communicating on social:-

As the voice of your brand for customers on social, you have to be able to drop what you’re doing

at a moment’s notice to hop on a trending topic or handle a disgruntled customer complaint. And you aren’t only communicating in writing; you’re also using emojis, video, GIFs, pictures, stickers and anything else at your disposal to get your message across in a clear and engaging way.

Communicating with your boss & team:-

Internally, you also have to be able to effectively communicate with your boss, peers and collaborators across teams. It’s particularly important that you can speak to any internal stakeholder about your Social Media Strategy Content Distribution Plan and Impact of your work

. The ability to explain how your work on social moves the business forward is one of the most important skills any social media professional can develop.

Last but not least, strong communication skills are key to developing internal education and training. While your social media team might lead the charge for your company’s social media marketing efforts, you can also work to train people from departments like customer support, sales and creative to support—and use—social in their own roles.

2. Build a Community of Your Own

Before you can sign up clients you’ll probably need to have a thriving social media presence of your own.

Create accounts on all the major social media

website and familiarize yourself with blogging, email marketing, search engine optimization and graphic design.

If you can’t market yourself… you’ll never be able to market for others!

3. Writing

While there are many skills that can help get your message across on social, the core of communication always comes back to the written word.

The best social media managers are excellent copywriters and sparkling digital conversationalists who not only embody, but enhance, their Brand voice on Social From attention-grabbing ad copy to witty social banter, you should know how to write concise copy that elicits emotion from your audience.

Makeup brand Il Making does a fantastic job of this, pairing cheeky captions with their colorful, highly saturated images to tell a story and connect with their pop culture-savvy audience.

Effective writers also know how to tailor their writing for different audiences and platforms. For example, while you can use up to 2,200 characters in your Instagram captions, data has shown that the most Engaging length for Instagram Caption is between 138–150 characters.

While writing is an important social media skill for creating engaging content and conversations, it’s also important for your career. If you’re asked to contribute to your company’s blog, provide executives with insight into your strategy or make the case for increasing your Social media Budget there will likely be writing involved. The ability to articulate yourself in clear, well-reasoned emails, strategies and presentations will help your ideas make an impression.

4. Creativity

Differentiation is one of the biggest challenges for brands in the saturated social media space. Every social media manager wants to create content that’s exciting, valuable and buzz-worthy, but it takes creativity to come up with Ideas That Stand Out

When it comes to social media skills, creativity is particularly versatile. Creativity helps social media managers:

  • Develop innovative, risk-taking social campaigns
  • Create visually appealing, multimedia content
  • Consider every aesthetic detail of a social post, from images to links to formatting of copy
  • Lead productive brainstorms that bring out their teammates’ best ideas
  • Hone and expand their brand’s voice and persona

On par with being creative is having a sense of humor and ability to improvise in any given situation. One of my favorite creative moments was when our video team spotted a punny holiday Tweet from our partners at Zendesk…and knowing we had a skeleton of our own, we jumped into action to reply in kind

5. Find Clients

Finding clients is difficult for even the most seasoned social media marketing agencies.

Learn where your ideal potential clients hang out online then distribute great content and start conversations that will Drive traffic to your Website

You should also attend networking functions, conferences and other industry events.

6. Manage Your Time

Managing accounts on Facebook, Twitter, Google+, YouTube, Pinterest and other social media websites takes lots of time — time you can’t afford to waste!

I’ve been guilty of scrolling aimlessly through my news feed for hours. Don’t do this!

Andrea and Phyllis suggest having systems in place that help you organize tasks and complete work on time for your clients.

The key is finding a system that works for you.

7. Manage Your Money

One of the first questions an aspiring social media manager asks is:

How much should I charge?

And this is a difficult question to answer since markets vary from place to place and discipline to discipline. Start by finding out what your competitors charge to determine whether you should charge more or less than they do.

Also, make it easy for customers to pay by doing recurring billing.

And sometimes a high-quality proposal can land you the job. Be sure your presentation looks good and is easy to understand.

8. Learn Advanced Marketing Skills

Most prospective clients will know the difference between good and bad social media.

You’ll need some advanced skills if you expect to stand out!

these advanced techniques include:

  • Optimizing YouTube videos with descriptions, tags, titles, annotations, etc.
  • Custom Facebook apps
  • Custom Twitter and YouTube headers
  • Knowledge of hashtag marketing
  • Knowledge of webcasts, Google+ Hangouts, email capture forms, etc.

9. Mobilize

Today, a strong mobile presence is a must!

If customers can’t find and interact with you on their mobile devices, you might as well not even exist.

Make sure your website is fully functional on mobile.

10. Data analysis

Those of us who have been working in social for awhile might be wary of qualitative data—back in the wild days of social it was so crucial to be able to present accurate,

quantitative data to provide the value of your efforts that qualitative data was often pushed to the side.

Today, with the growing importance of Social Listing it’s important to develop both

quantitative and qualitative data analysis skills in order to understand the full picture and performance of social.

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Reporting on social performance is a good first step, but analysis means looking at your data and

being able to identify trends, develop recommendations and communicate a plan of action. Analysis gives you something solid and valuable to bring to your boss, your collaborators and even other departments

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