Search engine optimization is like bodybuilding. In order to get a good result, you need to focus on one thing and do it constantly over time. If you’re reading this blog post, it’s likely that you’ve already heard about the importance of SEO and the impact it can have on your business. Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. For example, if you’re writing an article about how to make the perfect chocolate soufflé, you want to include “chocolate soufflé” in your title, URL, headings, image alt text (etc.) – since those indicate to both users and search engines what your post is about rather than just mentioning it once at the end of your description or in a small paragraph at the bottom of your article.
In this guide you’ll learn:
What is on-page SEO?
On-page SEO refers to all of the things you can do on your website to help it rank higher in search engine results. It’s a set of rules that you follow to optimize every page on your site, which can improve your rankings and hopefully bring in more traffic. That sounds like a lot, but luckily, there are tons of tools and resources out there to help you do the job well. (You might even be using one of them already!)
In this post, we’ll go over what on-page SEO is, how it works, and why it’s important for your business.
Why is on-page SEO important?
You might have heard that on-page SEO is the most important part of ranking in the search engines. But what does this mean, exactly?
The search engines want to provide their users with a great experience—which means showing them the search results that are most relevant to what they’re looking for. And it’s on-page SEO that helps them figure out what each page is about, and how relevant it is to a searcher’s query. This post will outline all the most important aspects of on-page SEO so you can take action right away.
How to optimize each on-page element
On-page SEO (also known as “on-site” SEO) focuses on the factors that you can directly affect on your website. With on-page SEO, you can control the factors that search engines use to decide what your site is about.
These are the key elements of on-page SEO:
* Title Tag
* URL Structure
* Meta Description
* Headings and Subheadings
* Content Length and Quality
* Images and Other Forms of Media
* Internal Linking
How to conduct a full technical audit
It’s time to conduct a full technical audit of your site.
A technical SEO auditing tool like Sitebulb, Screaming Frog, or DeepCrawl can help you find a myriad of issues in a short amount of time. These tools will even rank the issues according to their severity and potential impact on your site’s traffic. However, they’re not able to look at everything. You’ll also need to use your own judgment and experience to spot other issues that could affect your site’s performance. I’d recommend getting someone on your team who knows a thing or two about this kind of work (or hiring an experienced consultant) if you don’t feel comfortable doing the audit yourself.