What Is digital marketing Agency??
Digital Agencies bring graphic design and copywriting together with new technology and modern marketing techniques. The result is a highly creative mix of artistry, science, engineering and determination to fix problems and find solutions in a very fast-changing landscape.
In our many years of work with internet-y things, we’ve seen the massive growth in digital marketing. 20 or so years ago, you’d be a fool for investing in digital marketing. But now, you’re a fool if you aren’t. More and more businesses are pouring their marketing budgets into digital. It’s considered cheaper in comparison to print marketing and advertising on TV and radio. Digital marketing campaigns are easier to set up, run, monitor and the results are trackable and measurable in a way that non-digital marketing and advertising can’t offer. Put simply, we are truly in the digital age.
But for the business taking their first step into the world of digital marketing, it can seem a little daunting. All the terminology and technical nonsense can easily make you feel like a deer in headlights – and that’s not ideal. The core problem that prevents most companies from investing in digital marketing, is that they don’t know what they need. And some digital marketing agencies would take advantage of that, offering you the ‘full works’. Investing in digital marketing is a big decision, but you don’t need to pay for the whole shebang. Sometimes it’s a little PPC work to shift some seasonal products that are on sale, or some social media marketing to grow your following online. Whatever your needs, when it comes to investing in digital marketing, you need to find the right service for your goals.
There Are 10 types In Digital Marketing
Social Media Marketing
Radio & T.V Ads
Search Engine Optimization
Pay Per Click
Another form of marketing is email marketing, and you’ve guessed it, it involves email. It’s a form of direct marketing which sends information, offers, blogs etc. directly to your mailing list’s inboxes. Through a sea of emails, your marketing email will appear, but the trick is getting it read. Yes, it may emerge alongside 100s emails, and if you can’t create an email that’s eye-catching, then it will be lost. Luckily there are email marketing tools and agencies (like us), that can assist you.
Email Marketing is a great way of reaching your customers, interacting with them after purchases or even sending them a newsletter. Be warned, sending unsolicited emails will land you a place in the spam box. So, make sure you’ve gathered your mailing list by your own means and not from a third-party company. They need to be your customers or have opted into receiving your mail.
Email marketing is usually considered short term but can be used as long-term. If you’re sending out unique discount codes for a brief time, it can be a short-term fix to boost sales. Or if you choose to send blogs or newsletters, to boost your website traffic, it can be used long term. Just don’t send email after email every day – people don’t like that.
How it Works
By using your existing mailing list, you can create a prospective list of recipients for your mail. Whether it be for remarketing or to update them on a new blog post, you need to send the right email to the right people. Once you’ve decided on the mail you’re going to send, using Email Marketing tool or a digital marketing agency *cough*, us, *cough* you can design an on-brand email to send out to your mailing list. This can bring in traffic to your site, or even help you sell some products with unique discount codes. With the analytic tools, you can monitor things like opening rate and even how many clicked through on a link.