Why Startups Need a Website ?

The above statement could be rephrased for almost every other new thing that is happening around us- a new restaurant, a new product, a new apparel brand, and so on. We look up to the internet for anything and everything. Therefore, in this digitally dominated world, your business is lost in the crowd without a website. 

Still not convinced about this? Then let’s check some statistics to understand this – Out of every 2.42 billion internet users nearly 90% have searched for something to buy online, 45% of them have bought online and more than 73% of them might check up your business online before starting a business with you.

This sad figure means lost opportunities for website owners and zero value for web users.

No matter what business you own and what you do, you need to have it exist in the digital space too. We’ve gathered key benefits and a bit of stat that proves this idea.

Without further ado, let’s find out why startup business must need a website.

The above statement could be rephrased for almost every other new thing that is happening around us- a new restaurant, a new product, a new apparel brand, and so on. We look up to the internet for anything and everything. Therefore, in this digitally dominated world, your business is lost in the crowd without a website. 

1.  Customers give great ideas!

Well, how is that? When your prospects visit your website you may understand their needs better is the help of analytics. Unlike the traditional business model, this enables you to come up with attractive solutions and pulls your ideas into action. An active combination of offline storefront trading with a website online is the key to a profitable business. 

2. Market your products to a greater customer base

Let’s say a prospect is looking for web design and development services in your town and your startup is new in the market. How will the prospect know you and your business? Well, marketing your business through digital marketing will always give you an edge over the brick and mortar business. This can be done with SEO marketing, Social Media Marketing, etc. It also saves costs when compared with conventional marketing practices. Furthermore, a digital interaction between regular and new customers creates a stronger influence online resulting in increased business functionality around the clock. 

3. Go digital and appear in the top

In 2021, sites have multiple goals. A good website leaves a great deal of scope for action. In short, it helps you:

  • inform about your background, services, and solutions;
  • deliver a visual experience by using images, videos, and infographics;
  • share the stories of your regulars;
  • educate the target audience;
  • keep in touch with the end client, and many more.

Web surfers and shoppers fancy looking through rating lists and read reviews before buying or ordering. Your web resource may be lucky to appear in such ratings, overviews, and rundowns of similar service providers.

In its turn, it will considerably increase your chances of reaching the potential clientele.

4. Keep in touch with regulars and attract prospects

Even if you’re very conservative and rely on a brick-and-mortar business, you must admit that it’s lagging far behind online projects in terms of availability.

A digital interaction influences $0.56 of every dollar spent in an offline store

When your physical store is closed during holidays, weekends or due to some technical reasons, your online shop will continue functioning all-around-the-clock.

An estimated 1.92 billion people are expected to purchase something online in 2021.

Those customers who need your assistance or advice, don’t have to adapt to your working hours. They can send a request at any time.

 A small local startup has all chances to become a well-established company selling globally, which means that it’s better to make your website multilingual.

Whatever online presence you have, it lets you maintain relations with existing clients and build effective marketing campaigns.

You can email your clients about discounts, big events, new comings, product updates and plenty of other things.

5.  Improved sales with better SEO ratings

Not only does the creative part of the website but it is SEO rankings that add to creating ‘sales’ wonders. Subscribing to a good SEO marketing strategy gives quick boosts and an increase in sales and higher profits. A multi-device users website with proper SEO Marketing can doubly increase your ROI in no time.

6. Take advantage of digital marketing and save costs

There is another point why have a website for your business.

Digital marketing tools let online entrepreneurs promote their websites at fewer costs comparing with the TV commercial, billboards, and ads in newspapers.

Even paid Google ads are not so useful now as they were several years ago. According to a recent survey, at least 70% of people dislike mobile ads and use online ad blockers.

Is there another way of promoting a website? Yes, you can take advantage of email marketing, social media management, and develop a corporate blog.

Why do businesses need a website blog?

Statistics say that companies who blog receive 97% more links to their website, which means that you should create a blog to be successful online.

Managing a blog is a big deal, and it’s better to hire a team of professionals: a content manager, SEO specialists, and a copywriter.

Be patient, work hard, and get ready to see the first results in conversions and leads in several months. We promise they will amaze you!

It’s worth mentioning that creating and running a blog is not cheap. However, it’s a good investment that will give back if you take it seriously enough.

7.  Website attract long term clients

For any business, a customer that comes back after the first purchase is always appreciated. Long term clients are an organization’s support and an emblem of a successful business. A website increases brand visibility and awareness. A strong network of existing clients also lets you build effective marketing campaigns. All of which results in a wide global presence of your brand. 

8. Generate trust and build a reputation

Put yourself in the shoes of the rest of web users for a moment. Do you remember the time when you stumbled across a brand, project or a solution that interested you? What did you do then?

We bet you asked Google to find a website with this interesting idea.

When you like something but can’t find any records about it on the web, you may stop taking it seriously. For a new startup or small business, it’s essential to create brand awareness and generate a solid reputation.

A website reflects your business intentions, attitude towards clients, mission, and approach. To gain credibility and trust, it’s not enough to have only a corporate page on social networks, it may be a good addition, but that’s all.

9.  Enhanced credibility through website

Being a startup, trust plays an important role in success. To prove the credibility of your business a website brings out the right set of feedback, demands, and solutions. This helps you improve your services and products for the greater good. 

10.  Beat competitors

Last but not least, a business website enables you to compete in the market and challenges your borders to deliver the best results. In the digital world, creating impressions could be difficult. But with engaging content, sophisticated architecture, intuitive navigation, and attractive UI/UX design your business website will definitely stand out. These factors put together will help you deliver optimal customer experience.

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